Cherryduck were recently commissioned to produce the Miss Selfridge Autumn Winter ‘Lookbook’ catwalk video to be used on the front page of their website. We were asked to mimic the lighting used in the flash photography and direct the model to enter the screen from the left and walk off to the right. Due to logistical reasons we were asked to set up the shoot in the Press Room of their head office rather than a studio. With the intricate lighting required, this presented a challenge and the client needed an example for a meeting that afternoon, our lighting designer James set up the lighting accordingly and after a few tests and some creative discussion with `Miss Selfridges’ marketing and E-commerce team, we created their ideal AW10 catwalk. Cherryduck’s Michelle and Natasha filmed the shoot whilst one of our top on site editors, Adam, quickly edited the sequences together as they were being shot and created a High Definition version that would be compressed for presentation on an iPad that afternoon. The video is currently being used on the landing page of the Miss Selfridge website with the option of seeing the whole catwalk video or the individual outfits at the click of a mouse.
Cherryduck were commissioned by Samsung to plan, shoot and edit a short editorial film about one of their new compact cameras, The Samsung EX1. The shoot involved two Cherryduck high Definition Video camera operators, two of our stills photographers and two twin engine Squirrel helicopters. The idea was to take a journalist up above central London as the Sun was going down to test the EX1’s low light ability and to provide a short film and high resolution photographs of the EX1 being used.
With a reconnaissance mission the night before to check the optimum daylight/night time illuminations in London, a 15 minute ‘ideal lighting’ window was decided upon to shoot such attractions as the Canary Wharf tower, Tower Bridge, the London Eye and Westminster.
Arrangements were made with London air space traffic control and the shoot went ahead. James was shooting both stills and video with journalist Charlotte in helicopter 1 and in the second helicopter, shooting air to air, was Natasha on video camera and Russell on stills.
View on iPad
Cherryduck arranged a photo video shoot to publicise a line of ‘drop a dress size’ swimwear by BHS.
The shoot was undertaken by staff at our London studios. We organised a photographic and video set where Chloe, our model, would try on a standard swimsuit followed by the new line of BHS ‘drop a dress size’ swimsuits.
The News Of The World printed a full page spread of our images and published our video on their website
BBC breakfast talked about the new line after seeing the article and many other newspapers including the Daily Mail also requested the article for publication.
The Cherryduck crew were commissioned by NEXT to shoot and edit the website front page video ‘What’s your style’.
It involved a day’s shooting with choreographer Christian Storm and was shot in an old warehouse on the edge of Birmingham.
From the front page of their website jeans group shot video, you may click on each of the individuals and get a pull out mini video featuring the model in the chosen jeans doing a little dance move or choreographed gesture.
Cherryduck would like to thank everyone who visited their stand at the prestigious ECMOD 2009 exhibition at Earls Court. With the move towards internet video becoming ever greater we look forward to working with you in the future.
Production team: Becky, Michelle and Natasha at the ECMOD 2009 Exhibition
Peter Andre worked one-to-one with Cherryduck Productions to provide a short video to accompany an article in a National Daily Newspaper. Click Here
Cherryduck has been working with NEXT and the fantastic NEXT Model Competition at the Old Billingsgate Market venue. With the onsite edit suite we were providing punchy edits for the big screens at the venue along with fast uploading to the NEXT website and their Facebook page. We also provided high resolution edits on DVD for their in store use. Click Here
Westfield have commissioned Cherryduck Productions to cover many of their events and catwalk shows within the centre, and have just finished a shoot with Kylie’s stylist William Baker on site. We also wish Westfield a Happy First Birthday and look forward to filming their coming celebrations. Click Here
Cherryduck have just completed a film for Fabulous Magazine and website for their Heels that Heal campaign, for the Wellbeing of Women (WOW) registered charity. The cast included Fearne Cotton, Patsy Kensit, Kelly Brook, Rachel Stevens, Amanda Holden, Jools Oliver and Vernon Kay. Click Here
Thank you to magazines Cosmopolitan, Grazia, Elle, and Easy Living who worked with us and NEXT at London Fashion Week 2009. Click Here
Freemans have commissioned Cherryduck to shoot their Christmas fashion videos at a spectacular location house in North London, Cherryduck supplied the models from our own in-house agency who worked alongside fashion guru Nicky Hamilton Jones.
Over the summer Keith Prowse hospitality and events organisers commissioned Cherryduck to produce their promotional lifestyle videos at the Wimbledon Tennis, Henley Regatta, Lords cricket ground and the Cartier polo events. Click Here
Cohn Wolfe and Twentieth Century Fox commissioned Cherryduck to shoot two events leading up to a film release.
Hello Magazine commissioned Cherryduck to work alongside a stills shoot and produce a movie documenting the marriage of Casualty actress Rebekah Gibbs, to accompany a five page special on her in September. Click Here
Debenhams have commissioned separate video shoots with designers Matthew Williamson and Betty Jackson. Click Here
Cherryduck welcomes Mirror Group Newspapers staff studio/news photographer James Vellacott, who joins our staff in November. James brings with him a team of experienced news, events and studio photographers who will work alongside our video crews. James currently writes a photography column on the Daily Mirror website (www.mirrorphotographer.com) along with a monthly four page photography column in Photo-Pro Magazine.
