Alfa Romeo
— The Dragon

Peter Jones’ first car was an Alfa Romeo, so the successful businessman was an obvious ambassador for this series of branded content films.

Shot on location at Queens Lawn Tennis club and various London landmarks, we somehow managed to squeeze Peter’s 6’7” frame into a relatively small car, without looking awkward. Peter was able to give us his take on a car he holds close to his heart, whilst driving. New presenter of Top Gear anyone?

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