World Duty Free
— Passport to Colour
World Duty Free wanted to inject some holiday excitement into their latest tutorial campaign. Directed by Amy Rose Walker and starring Harriet Hadfield (39k YouTube Subscribers), we used quick close-ups and playful product shots to accentuate each step. 25,000 views later, it's clear the bold looks and interesting textures worked.
“We’re thrilled with the result of our latest Summer Beauty campaign with Cherryduck. They delivered engaging makeup tutorials that took our social content to the next level by truly understanding our core business objectives. Visitors to our airport stores and social channels can now get jet-set ready before they fly!”
— Karen Sharpes, Global Head of PR, World Duty Free