— Live Life
Doro had 30 seconds to get an older generation excited about smart phones. Directed by Jez Furlong and produced in-house, our actor conveyed looks of grumpiness to happiness to dispel the myth that “Age is not what you think." Uplifting music and carefully selected imagery gave Doro an ad that captured the imagination.
“The Doro brand philosophy is about age not being a barrier to having fun, or engaging with technology. Cherryduck took this philosophy to heart and produced a commercial which was fun, fast, and right on message. We ran it across all major networks in the UK in the run up to Christmas and it was a major factor in achieving our final quarter sales targets.”
— Chris Millington, MD, Doro UK & Ireland