— Shortchanged

As a car history check company, HPI wanted two TV ads that would bring the name HPI back into people’s minds. With lots of other brands crowding the market, and HPI being the brand leader, the ads needed a strapline that associated car checking with HPI.

Our idea: If only you could history check everything in life, felt like an idea that had legs and inspired our 2 scripts based on a blind date and choosing your perfect pet pooch. Using more relatable stories, we tapped into the female market, to make the service attractive to a wider audience.

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