Not on the High St.
Not on the High Street are on the lookout for all kinds of Dadpreneurs – innovators, creators, crafters and makers. We developed a series of three videos to support this campaign.
Directed by Ike Mokwe, the films were beautifully shot on location at each of the dad's places of work, and deftly edited. The films echo the family-men that the stories were about while treading carefully between a straight-forward advertorial and personal documentary-style piece.