Quaker Oats
— #Superstart

Working with the team at DeVries Slam PR we produced a video to inspire the people of Britain to #Superstart their mornings, starring Strictly star Darcey Bussell. To date, it has 5 million views and has reached more than 7 million on Facebook and Twitter.

THE IMPOSSIBLE CHALLENGE

Quaker wanted to become synonymous with the health benefits of oats.
It also needed to add heart and personality to the brand.

INSIGHT

People don’t have the time or energy to experience the full potential of the morning.

IDEA

Quaker and the energetic Darcey Bussell joined forces to get Britain off to a #SuperStart. A series of engaging content inspired people to make the most of their morning.

IMPRINT

Our integrated idea aligned Quaker with powering people to do more. It increased both the brand power score and unaided awareness, and is being used through-the-line.

"We loved working with the Cherryduck team. The whole process was smooth, the finished product was what we were looking for, and the results speak for themselves."



— Daisy Pack, Associate Director - DeVries Slam PR

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