— The Arctic Parka

The Arctic Parka, protected with Teflon Fabric protector and filled with enough duck down feathers to survive an ascent up Everest. No denying its credentials but the challenge was selling this coat to the “Urban Explorer” on the streets of Shoreditch.

Conjuring up a dystopian image of rain, wind, fish falling from the skies and motor biking clowns, the final advert created for the Arctic Parka show that the coat’s Teflon® protection, really will shield the wearer against anything the world throws at them. Filmed at Millennium Mills, a former East London bread factory, the production was one of the biggest challenges yet.

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